Social media guru, Chris Brogan, referred me to a series of videos by entrepreneur, author, and blogger, Seth Godin. These videos are well done. They’re short, easy to understand and deliver great messages. Here is a brief summary of some of the key points:
Go beyond simply friending when connecting with people on the Internet – This is great advice for construction and real estate executives. How many people connect on LinkedIn and never speak to each other again?
Leadership. Hire people you can trust and emplower them to do their job. “Let them be their own boss.”
Decency. Personally, I’ve found clients to be very forgiving when mistakes are made provided we own up to them, are honest, and want to do the right thing.
Nobody cares about you. This concept is important for marketers and managers in the real estate and construction industries to understand. People come to work to get value for them. They buy products and services because they want those products to “benefit” them. Want to get people to visit your web site? Don’t write about how great you are. Instead, write about what you can do to benefit them.
Click here to view the links to these videos:
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4 responses so far ↓
Finest Real Estate Info » Blog Archive » Business tips for construction and real estate companies « John P … // November 1, 2008 at 3:24 pm |
[...] unknown wrote an interesting post today onBusiness tips for construction and real estate companies « John P …Here’s a quick excerptThis concept is important for marketers and managers in the real estate and construction industries to understand. People come to work to get value for them. They buy products and services because they want those products to “benefit” … [...]
Safe Real Estate Info » Blog Archive » Business tips for construction and real estate companies « John P … // November 1, 2008 at 3:54 pm |
[...] unknown wrote an interesting post today onBusiness tips for construction and real estate companies « John P …Here’s a quick excerptThis concept is important for marketers and managers in the real estate and construction industries to understand. People come to work to get value for them. They buy products and services because they want those products to “benefit” … [...]
Real Estate Newbie Info » Blog Archive » Business tips for construction and real estate companies « John P … // November 2, 2008 at 12:18 am |
[...] unknown wrote an interesting post today onBusiness tips for construction and real estate companies « John P …Here’s a quick excerptThis concept is important for marketers and managers in the real estate and construction industries to understand. People come to work to get value for them. They buy products and services because they want those products to “benefit” … [...]
Finest Real Estate Info » Blog Archive » Business tips for construction and real estate companies // November 4, 2008 at 6:16 am |
[...] johnkreiss wrote an interesting post today onBusiness tips for construction and real estate companiesHere’s a quick excerptThis concept is important for marketers and managers in the real estate and construction industries to understand. People come to work to get value for them. They buy products and services because they want those products to “benefit” … [...]